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MISSION
Butterfly EFX was created by Celebrity Makeup Artist Toni Acey, a woman who truly understands color and the needs of both the novice and the artist when it comes to makeup. Butterfly EFX is a global cosmetics brand inspired by the delicateness and highly pigmented wings of a butterfly, their ideal model of extraordinary beauty and freedom of expression. Toni Acey uses color and texture as the focal point of inspiration for the brand.
Butterfly EFX was created by Celebrity Makeup Artist Toni Acey, a woman who truly understands color and the needs of both the novice and the artist when it comes to makeup. Butterfly EFX is a global cosmetics brand inspired by the delicateness and highly pigmented wings of a butterfly, their ideal model of extraordinary beauty and freedom of expression. Toni Acey uses color and texture as the focal point of inspiration for the brand.